BEHAVIOURS AND ATTITUDES ACROSS GENDERS

use of vod SERVICES

Australian VOD users tend to use different VOD services to view different content types, with similarities and differences in viewing across genders.

BROADCASTER CATCH-UP SERVICES

Female VOD users of broadcaster catch-up services are more likely to watch Australian series, while male broadcaster catch-up users are more likely to watch movies and foreign documentaries. Foreign series and children’s programs are equally viewed.