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BEHAVIOURS AND ATTITUDES ACROSS GENDERS

DEVICES AND LOCATIONS

Male VOD users are more likely to watch content using games consoles and laptop or desktop computers that are connected to televisions. Male VOD users are also more likely to watch professionally produced content on mobile phones. 

Interestingly, female VOD users do not use any particular device significantly more than male VOD users, and there was little or no difference between genders when it came to viewing through a PVR, smart TV, standalone laptop/desktop, or tablet.