About the Australian video sales data

GfK Retail and Technology Australia tracks sales of video titles (including DVD, Blu-ray and VHS formats) through major retailers such as ABC, Big W, Target, David Jones, Domayne, Fishpond, The Good Guys, JB Hi-Fi, Leading Edge, Myer, Sanity, Toys R Us and Dick Smith. This panel of over 1,500 stores covered 68 per cent of DVD and Blu-ray sales of all retailers in 2016. The figures used in this Screen Australia analysis of Australian video titles and share have not been extrapolated.

The analysis is based on lists of titles ranked by retail value. For archived unit sales data, see Industry trends > In the archive: Video retail sales to 2011. 

The emerging high-definition Blu-ray format was included for the first time in 2008, and accounted for around 2 per cent of total value and 1 per cent of units sold across all program types. In 2016, these proportions were 18.7 per cent and 15.7 per cent share of total value and units sold respectively.

VHS sales have fallen dramatically over the last few years. Due to very low demand for VHS titles (less than 1 per cent of total units sold in 2007), as of 2008 VHS sales were no longer taken into account.

2017

GfK Retail and Technology Australia tracked over 24,000 DVD and Blu-ray releases sold in Australian retail outlets. In analysing this data, Screen Australia assigned the country of origin to the titles making up the top 66 per cent of sales value. Though containing two-thirds of the total sales revenue, this subset accounted for only 5.5 per cent of titles.

2016

GfK Retail and Technology Australia tracked over 25,000 DVD and Blu-ray releases sold in Australian retail outlets. In analysing this data, Screen Australia assigned the country of origin to the titles making up the top 66 per cent of sales value. Though containing two-thirds of the total sales revenue, this subset accounted for only 5.8 per cent of titles.

2015

GfK Retail and Technology Australia tracked over 29,000 DVD and Blu-ray releases sold in Australian retail outlets. In analysing this data, Screen Australia assigned the country of origin to the titles making up the top 66 per cent of sales value. Though containing two-thirds of the total sales revenue, this subset accounted for only 6 per cent of titles.

2014

GfK Retail and Technology Australia tracked over 33,000 DVD and Blu-ray releases sold in Australian retail outlets. In analysing this data, Screen Australia assigned the country of origin to the titles making up the top 66 per cent of sales value. Though containing two-thirds of the total sales revenue, this subset accounted for only 5 per cent of titles.

2013

GfK Retail and Technology Australia tracked over 36,000 DVD and Blu-ray releases sold in Australian retail outlets. In analysing this data, Screen Australia assigned the country of origin to the titles making up the top 66 per cent of sales value. Though containing two-thirds of the total sales revenue, this subset accounted for only 5 per cent of titles.

2012

GfK Retail and Technology Australia tracked over 36,000 DVD and Blu-ray releases sold in Australian retail outlets. In analysing this data, Screen Australia assigned the country of origin to the titles making up the top 66 per cent of sales value. Though containing two-thirds of the total sales revenue, this subset accounted for only 5 per cent of titles.

2011

GfK Retail and Technology Australia tracked over 39,000 DVD and Blu-ray releases sold in Australian retail outlets. These sales accounted for over 44 million units at a value of just over $870 million in revenue. In analysing the GfK Retail and Technology Australia data, Screen Australia assigned country of origin to the titles making up the top 66 per cent of sales value. Though containing two-thirds of the total sales revenue, this subset accounted for only 6 per cent of titles.

2010

GfK Retail and Technology Australia tracked over 39,000 DVD and Blu-ray releases sold in Australian retail outlets. These sales accounted for over 60 million units at a value of just under $1.2 billion in revenue. In analysing the GfK Retail and Technology Australia data, Screen Australia assigned country of origin to the titles making up the top 66 per cent of sales revenue. Though containing two-thirds of the total sales revenue, this subset accounted for only 6 per cent of titles.

2009

All program types: GfK Retail and Technology Australia tracked over 46,000 DVD and Blu-ray releases sold in Australian retail outlets. These sales accounted for close to 70 million units at a value of just over $1.3 billion in revenue. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 2 per cent of titles, this subset accounted for 47 per cent of total sales revenue.

Movies: Around 20,500 of the 46,000 titles were movies, with a combined value over $713 million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 5 per cent of movie titles, this subset accounted for 62 per cent of total sales revenue for this program type.

2008

All program types: GfK Retail and Technology Australia tracked over 42,000 DVD and Blu-ray releases sold in Australian retail outlets. These sales accounted for more than 71 million units at a value of just over $1.3 billion in revenue. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 2 per cent of titles, this subset accounted for 48 per cent of total sales revenue.

Movies: Around 18,000 of the 42,000 titles were movies, with a combined value over $710 million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 5 per cent of movie titles, this subset accounted for 61 per cent of total sales revenue for this program type.

2007

All program types: GfK Retail and Technology Australia tracked over 31,000 DVD and VHS releases sold in Australian retail outlets. These sales accounted for over 66 million units at a value of just over $1.2 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 3 per cent of titles, this subset accounted for 51 per cent of total sales revenue.

Movies: Around 14,000 of the 31,000 titles were movies, with a combined value over $600 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 7 per cent of movie titles, this subset accounted for 64 per cent of total sales revenue for this program type.

2006

All program types: GfK Retail and Technology Australia tracked approximately 35,500 DVD and VHS releases sold in Australian retail outlets. These sales accounted for over 53 million units at a value of just over $1 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 3 per cent of titles, this subset accounted for 54 per cent of total sales revenue.

Movies: Around 14,500 of the 35,500 titles were movies, with a combined value close to $600 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 7 per cent of movie titles, this subset accounted for 69 per cent of total sales revenue for this program type.

2005

All program types: GfK Retail and Technology Australia tracked approximately 30,000 DVD and VHS releases sold in Australian retail outlets. These sales accounted for almost 48 million units at a value of just under $1 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 3 per cent of titles, this subset accounted for 57 per cent of total sales revenue.

Movies: Around 12,500 of the 30,000 titles were movies, with a combined value in excess of $600 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 8 per cent of movie titles, this subset accounted for 72 per cent of total sales revenue for this program type.

2004

All program types: GfK Retail and Technology Australia tracked approximately 20,500 DVD and VHS releases sold in Australian retail outlets. These sales accounted for over 43 million units at a value of just under $1 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 5 per cent of titles, this subset accounted for 64 per cent of total sales revenue.

Movies: Around 10,000 of the 20,500 titles were movies, with a combined value of almost $400 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 10 per cent of movie titles, this subset accounted for 78 per cent of total sales revenue for this program type.