Online and on demand:
Trends in Australian online video use

Online video viewing is a growing part of the ‘new normal’. Australians watch content on a range of platforms, as long as it is convenient and affordable. So who’s watching what, on what platform, and who will pay for it?

Screen Australia’s 2017 Online and On Demand update found that online viewing is now a new normal. In the years since the original 2014 report, the entry of large-scale Subscription Video On Demand (SVOD) providers and the expansion of other on demand platforms, coupled with continuing advances in internet access and technology such as smart TVs and mobile phones, has taken VOD mainstream.

Australians have embraced a range of online services – with some trends widely shared across different groups, while other behaviours and attitudes differ across users, platforms and content types. Published in February 2018, the report was compiled by Screen Australia from research conducted by Nielsen.

To view key findings, and access the full report, click here.