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PART 2: GERMANY PAID WHAT? A LOOK AT PRICES PAID FOR AUSSIE DRAMA ABROAD

A glimpse of Screen Australia's tracking of overseas sales of films and programs in which it has invested in.

Overseas sales of Screen Australia-supported TV drama

Screen Australia tracks the overseas sales of films and programs in which it has invested. The extracts in these tables give a picture of the international distribution of Australian TV drama projects between January 2013 and October 2015.

During this period the highest numbers of sales were made to other English-speaking territories – the USA, UK and Canada – while sales to France brought in some of the highest prices.

The prices listed are for various types of deals. For TV drama they generally refer to licence fees paid for free and/or pay TV rights. However the term of the deal and the rights sold (free TV, pay TV, video rental, video sell-through, video-on-demand etc) may vary between deals. Therefore it is difficult to ascertain the nature of a deal by looking at price alone. Most sales are for a single country within a territory grouping (eg Eastern Europe), and some are for the entire territory. Multi territory sales refer to Pay TV or digital operators who buy pan continental rights or the rights for numerous individual territories. Sales in currencies other than USD have been converted at the average exchange rate over the period for that currency.

Lowest and highest prices paid for Screen Australia-supported series and mini-series

Sales reported between January 2013 and October 2015

Territory No. of titles No. of buyers Lowest price paid per hour (US$) Highest price paid her hour (US$)
Belgium 3 2 3,200 8,100
Benelux 4 3 1,400 13,000
Brazil 8 1 2,000 12,500
Bulgaria 2 1 1,900 2,100
Canada 10 9 1,600 26,100
CIS 4 5 700 10,300
Croatia 6 4 1,000 8,500
Denmark 3 3 3,400 5,900
Eastern Europe 6 4 500 13,700
Finland 3 1 1,200 1,300
France and French speaking Europe 6 8 1,400 78,300
Germany and German speaking Europe 7 11 900 36,200
Great Britain 10 12 1,900 99,500
Greece, Cyprus 2 3 600 3,400
Iceland 4 2 700 1,800
Ireland 4 4 4,100 7,100
Israel 5 4 500 6,200
Italy and Italian speaking Europe 3 4 5,400 49,800
Japan 3 3 600 9,900
Latin America 8 6 1,700 35,000
Malaysia 2 2 600 7,600
Middle East 4 2 1,300 3,800
Multiple Territories 3 1 5,100 62,100
The Netherlands (Holland) 4 3 5,000 59,200
North America 3 3 1, 500 15,000
Norway 4 3 3,400 9,600
Pan Asia 9 3 800 10,000
Pan European 2 2 700 4,400
Poland 3 2 400 6,100
Portugal 2 2 300 1,000
Russia 4 4 800 4,400
Scandinava 3 4 3,000 31,800
Singapore 2 1 900 1,100
Slovenia 2 1 2,100 2,300
South Africa 9 6 700 14,100
Sweden 6 6 3,900 21,400
United States of America 12 9 1,700 137,600

Lowest and highest prices paid for Screen Australia-supported telemovies

Sales reported between January 2013 and October 2015

Territories No. of titles No. of buyers Lowest price paid per hour (US$) Highest price paid per hour (US$)
Asia (including Japan) 4 5 1,500 103,000
Benelux 3 5 5,400 88,700
Eastern Europe 6 8 500 129,000
France 2 2 17,500 205,000
Great Britain and Ireland 3 3 5,800 57,200
Latin America 2 2 9,600 108,700
Middle East 2 2 4,200 30,500
Scandinava 3 4 5,600 14,000

Lowest and highest prices paid for Screen Australia-supported TV dramas for children

Sales reported between January 2013 and October 2015

Territories No. of titles No. of distributors Lowest price paid per half hour (US$) Highest price paid per half hour (US$)
Africa 3 3 400 10,900
Asia-Pan Asia 7 5 200 1,400
Belgium 3 1 1,600 2,800
Eastern Europe 5 6 500 8,000
Finland 3 2 2,100 5,000
France and French speaking Europe 6 5 1,800 28,800
Germany and German speaking Europe 11 5 300 11,700
Great Britain and Ireland 7 6 200 37,700
Italy and Italian speaking Europe 3 2 2,300 30,200
Latin America 6 6 200 11,600
Multi Territory 4 2 8,500 25,900
The Netherlands (Holland) 3 3 1,500 5,100
North America 7 2 400 29,500
Pan Europe 5 6 200 2,100
Portugal 3 2 1,800 2,100
Singapore 2 1 400 500
Spain 2 2 6,900 8,000
Sweden 3 2 800 1,000
Thailand 2 2 400 1,300
United States of America 4 2 200 15,400

What to read next

PART 3: A YEAR'S WORTH OF DRAMA: WHERE DOES THE MONEY COME FROM?

You bet it’s entertaining. But it’s also expensive. The 47 dramas that went into production in the 2014/15 financial year cost $332 million. Where did all this money come from?

06 Nov 2015
Rebecca Mostyn