The Woolshed Co. presents a two-year social experiment exploring the phenomenon of 'viral' videos and shareable content. The content series was envisioned as a social experiment to explore the creation and distribution of 'new media', with the process involving The Woolshed Co. strategising, creating, releasing and then integrating the learnings into the next piece. We set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.