The Screen Guide

Third Storey Pictures

Third Storey Pictures is a Western Australian based production company co-founded by film director Martin Wilson and producer Nicole Ferraro. The company aims to engage and ignite audiences with compelling and authentic social impact orientated stories. Third Storey’s work includes 2022 AACTA Award nominated feature film PIECES and the nationally acclaimed STOP THE COWARD PUNCH advertising campaigns that successfully rebranded terms like “king hit” and “one punch” attacks as the “coward’s punch”. The series of high-profile commercials both changed social attitudes towards male violence and saw the phrase enter the Australian vernacular.