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Screen Australia appoints Joey Egger as Head of Games

Screen Australia is pleased to announce the appointment of Joey Egger as the new Head of Games. Joey brings more than 20 years’ experience in digital content and games, with a particular focus on family and kids’ audiences.

Joey Egger

An Emmy, Peabody, and Webby Award-winning digital content specialist, Joey has held leadership roles at renowned organisations including Sesame Workshop, ABC Kids, Two Bulls/Two Moos, and most recently DEPT® Agency, where she led Games and Innovation for the APAC region. Joey has been an active contributor to the games sector, serving on the boards of Interactive Games and Entertainment Association (IGEA) and Digital Games Tax Offset (DGTO), and mentoring emerging talent in the industry.

In her new role at Screen Australia, Joey will work closely with the local games sector to support the growth of Australian games, nurture new talent, and foster innovation in the industry.

Chief Operating Officer Grainne Brunsdon at Screen Australia said, “Joey’s extensive experience and leadership in both creative and commercial aspects of the games industry make her the ideal person to lead Screen Australia’s Games division. Her passion for nurturing Australian talent and her vision for the future of the sector will be invaluable in helping us strengthen the Australian games industry on the world stage.”

We would also like to extend our sincere thanks to Lee Naimo, who has been Head of Online and Games over the past four years. Lee and the team have been instrumental in growing our support for the games sector. Lee will remain in the Head of Online role working with the Louise Gough, Director of Narrative Content.”

On accepting her new role, Joey Egger commented, “Joining Screen Australia as Head of Games is an incredible honour. I’m excited to support the development of uniquely Australian talent and their stories and to help foster a sector that celebrates diverse voices, pushes the boundaries of what games can be, and has the support to succeed long term.”

Joey will report directly to Grainne Brunsdon and will commence at Screen Australia in the Melbourne office on 2 March 2025.