In the archive
About the archived video sales data

2009

All program types: GfK Retail and Technology Australia tracked over 46,000 DVD and Blu-ray releases sold in Australian retail outlets. These sales accounted for close to 70 million units at a value of just over $1.3 billion in revenue. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 2 per cent of titles, this subset accounted for 47 per cent of total sales revenue.

Movies: Around 20,500 of the 46,000 titles were movies, with a combined value over $713 million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 5 per cent of movie titles, this subset accounted for 62 per cent of total sales revenue for this program type.

TV drama: Around 5,000 of the 46,000 titles were TV drama titles, with a combined value of over $370 million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 500 TV drama titles, ranked by value of retail sales. Though containing only 10 per cent of TV drama titles, this subset accounted for 65 per cent of total sales revenue for this program type.

Documentaries: Around 4,600 of the 46,000 titles were documentary titles, with a combined value of over $42million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 500 documentary titles, ranked by value of retail sales. Though containing only 11 per cent of documentary titles, this subset accounted for 82 per cent of total sales revenue for this program type.

2008

All program types: GfK Retail and Technology Australia tracked over 42,000 DVD and Blu-ray releases sold in Australian retail outlets. These sales accounted for more than 71 million units at a value of just over $1.3 billion in revenue. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 2 per cent of titles, this subset accounted for 48 per cent of total sales revenue.

Movies: Around 18,000 of the 42,000 titles were movies, with a combined value over $710 million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 5 per cent of movie titles, this subset accounted for 61 per cent of total sales revenue for this program type.

TV drama: Around 4,500 of the 42,000 titles were TV drama titles, with a combined value of over $300 million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 500 TV drama titles, ranked by value of retail sales. Though containing only 11 per cent of TV drama titles, this subset accounted for 58 per cent of total sales revenue for this program type.

Documentaries: Around 4,000 of the 42,000 titles were documentary titles, with a combined value of over $42 million. In analysing the GfK Retail and Technology Australia data, Screen Australia has assigned country of origin to the top 500 documentary titles, ranked by value of retail sales. Though containing only 12 per cent of documentary titles, this subset accounted for 88 per cent of total sales revenue for this program type.

2007

All program types: GfK Retail and Technology Australia tracked over 31,000 DVD and VHS releases sold in Australian retail outlets. These sales accounted for over 66 million units at a value of just over $1.2 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 3 per cent of titles, this subset accounted for 51 per cent of total sales revenue.

Movies: Around 14,000 of the 31,000 titles were movies, with a combined value over $600 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 7 per cent of movie titles, this subset accounted for 64 per cent of total sales revenue for this program type.

TV drama: Around 3,500 of the 31,000 titles were TV drama titles, with a combined value of over $300 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 TV drama titles, ranked by value of retail sales. Though containing only 15 per cent of TV drama titles, this subset accounted for 73 per cent of total sales revenue for this program type.

Documentaries: Around 3,000 of the 31,000 titles were documentary titles, with a combined value of over $37 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 documentary titles, ranked by value of retail sales. Though containing only 18 per cent of documentary titles, this subset accounted for 91 per cent of total sales revenue for this program type.

2006

All program types: GfK Retail and Technology Australia tracked approximately 35,500 DVD and VHS releases sold in Australian retail outlets. These sales accounted for over 53 million units at a value of just over $1 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 3 per cent of titles, this subset accounted for 54 per cent of total sales revenue.

Movies: Around 14,500 of the 35,500 titles were movies, with a combined value close to $600 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 7 per cent of movie titles, this subset accounted for 69 per cent of total sales revenue for this program type.

TV drama: Around 4,500 of the 35,500 titles were TV drama titles, with a combined value of almost $300 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 TV drama titles, ranked by value of retail sales. Though containing only 11 per cent of TV drama titles, this subset accounted for 75 per cent of total sales revenue for this program type.

Documentaries: Around 3,000 of the 35,500 titles were documentary titles, with a combined value of over $22 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 documentary titles, ranked by value of retail sales. Though containing only 16 per cent of documentary titles, this subset accounted for 90 per cent of total sales revenue for this program type.

2005

All program types: GfK Retail and Technology Australia tracked approximately 30,000 DVD and VHS releases sold in Australian retail outlets. These sales accounted for almost 48 million units at a value of just under $1 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 3 per cent of titles, this subset accounted for 57 per cent of total sales revenue.

Movies: Around 12,500 of the 30,000 titles were movies, with a combined value in excess of $600 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 8 per cent of movie titles, this subset accounted for 72 per cent of total sales revenue for this program type.

TV drama: Around 2,500 of the 30,000 titles were TV drama titles, with a combined value in excess of $200 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 TV drama titles, ranked by value of retail sales. Though containing only 19 per cent of TV drama titles, this subset accounted for 88 per cent of total sales revenue for this program type.

Documentaries: Around 2,500 of the 30,000 titles were documentary titles, with a combined value in excess of $17 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 documentary titles, ranked by value of retail sales. Though containing only 8 per cent of documentary titles, this subset accounted for 88 per cent of total sales revenue for this program type.

2004

All program types: GfK Retail and Technology Australia tracked approximately 20,500 DVD and VHS releases sold in Australian retail outlets. These sales accounted for over 43 million units at a value of just under $1 billion in revenue. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 titles, ranked by value of retail sales. Though containing only 5 per cent of titles, this subset accounted for 64 per cent of total sales revenue.

Movies: Around 10,000 of the 20,500 titles were movies, with a combined value of almost $400 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 1,000 movie titles, ranked by value of retail sales. Though containing only 10 per cent of movie titles, this subset accounted for 78 per cent of total sales revenue for this program type.

TV drama: Around 2,000 of the 20,500 titles were TV drama titles, with a combined value of almost $150 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 TV drama titles, ranked by value of retail sales. Though containing only 23 per cent of TV drama titles, this subset accounted for 95 per cent of total sales revenue for this program type.

Documentaries: Around 1,500 of the 20,500 titles were documentaries, with a combined value of almost $17 million. In analysing the GfK Retail and Technology Australia data, the AFC has assigned country of origin to the top 500 movie titles, ranked by value of retail sales. Though containing only 7 per cent of documentary titles, this subset accounted for 96 per cent of total sales revenue for this program type.