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Video and online audiences

Retail sales of DVD and Blu-ray players, 1999–2011

DVD players, 2003–2011 | DVD players, 1999–2002 | Blu-ray players, 2007–2011

After peaking in 2004 with unit sales of almost 2.2 million, sales of non-recordable DVD players have fallen steadily over subsequent years with sales of recordable DVD players following a similar pattern. Value of sales of both non-recordable and recordable DVD players have fallen, on average, by 20 per cent each year since their respective peaks.

The average price of non-recordable and recordable Blu-ray players has fallen by 77 per cent since 2007 and 51 per cent since 2008 respectively. While unit sales of non-recordable Blu-ray players have increased by 86 per cent since 2010, recordable units experienced a 24 per cent decline over the same period.

Sales of DVD players, 2003–2011

Average DVD unit price, 2003–2011
 
Graph: Sales of DVD players (recordable and non-recordable), 2003-2011. Table following provides the data.
  
Graph: Average unit price of DVD players (recordable and non-recordable), 2003-2011. Table following provides the data.

DVD players, 2003–2011

Non-recordable Recordable
Units sold Total value ($m) Average price ($) Units sold Total value ($m) Average price ($)
2003 1,994,871 477.4 239 19,553 23.1 1,183
2004 2,185,112 395.3 181 98,781 80.1 811
2005 2,108,787 311.7 148 284,096 159.0 560
2006 2,069,879 272.8 132 428,873 202.9 473
2007 1,892,511 227.0 120 454,262 204.2 450
2008 1,772,513 178.6 101 437,495 183.5 419
2009 1,522,561 155.8 102 304,214 141.6 466
2010 1,298,159 113.0 87 244,822 116.9 477
2011 1,178,897 77.6 66 185,929 75.7 407

Source: GfK Retail and Technology Australia. Data may only be reproduced with permission.

Notes:
In 2005, GfK Retail and Technology Australia expanded its coverage of the retail market, and began differentiating between recordable and non-recordable units; GfK Retail and Technology Australia retrospectively altered the data from 2003. Data prior to 2003 is not comparable and is given separately below.
Historical figures may be revised according to updated data from GfK.

DVD players, 1999–2002

Units sold Total value ($m) Average price ($)
1999 44,919 45.1 1,005
2000 167,727 112.4 670
2001 451,486 212.2 470
2002 903,284 310.0 343

Source: GfK Retail and Technology Australia. Data may only be reproduced with permission.

Blu-ray players, 2007–2011

Non-recordable Recordable
Units sold Total value ($m) Average price ($) Units sold Total value ($m) Average price ($)
2007 6,738 6.1 902 – – –
2008 48,884 24.5 501 5,072 8.9 1,750
2009 124,302 45.6 367 13,613 21.6 1,586
2010 279,808 68 243 28,394 29.2 1,027
2011 520,356 105.5 203 21,702 18.5 850

Source: GfK Retail and Technology Australia. Data may only be reproduced with permission.

Notes:
Historical data may be revised according to updated data from GfK.

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