Podcast - Distribution and discoverability of Australian theatrical releases
Madman Entertainment CEO Paul Wiegard and Screen Australia Distribution Manager Anthony Grundy on the distribution landscape.
Anthony Grundy, Paul Wiegard
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How can Australian filmmakers cut through the competitive content landscape and be more discoverable?
Use your points of interest, says Madmen Entertainment CEO Paul Wiegard. Whether it's talent, topic, or creating an immersive experience, know the audience and have a plan to engage them where they are.
"It's always about momentum and just nurturing that," he says. And ask yourself "how do we feed that and how do we gauge that growth corridor? Because it's far more efficient or effective to talk to an engaged audience, […] start with them and then build out from there."
During the latest episode of the Screen Australia podcast, we explore the changing theatrical distribution landscape. Wiegard and Screen Australia Distribution Manager Anthony Grundy explain how audience behaviour has shifted since the COVID-19 pandemic and reflect on the challenges and opportunities this presents Australian filmmakers in an increasingly global marketplace. Wiegard shares Madman's approach to audience engagement as an independent distributor, while Grundy discusses some of the research and tools available through Screen Australia to support discoverability, including the new Where to Watch function.
"Five to ten years ago, it was a very linear, long tail. […] Audiences are just so thinly stretched now. There's content coming at us from more places than ever and demanding our time," Grundy noted. "And this tool [Where to Watch] is going to be great to clearly create those links where we can drive people to where they can find and watch Australian content."
Learn more about film marketing here or distribution here.
Find out where to watch the latest Australian titles, including some of those discussed, using the Screen Guide.
Further Reading and Resources
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