Set in and around the fictional advertising agency BND Worldwide, we follow the ridiculous, but true-to-life, dramas that arise from the conflicting interests of an advertising agency and its demanding clients. From inventing banks that care, to terrifying women with fictitious skin conditions, BND is an agency in near-constant panic mode. Through its dealings with Daiyonda and other clients, we see the manic, manipulative, madness that lies behind those 30 second masterpieces known to the rest of us as ‘bloody ads’.