28 08 2023 - Media release

Screen Australia and ABC announce Maggie Beer’s Big Mission

Maggie Beer's Big Mission

Screen Australia, ABC and Screenwest have announced that Australia’s food icon, Maggie Beer AO is looking to improve the lives of older Australians in her new series for the ABC, Maggie Beer’s Big Mission.    

Currently filming in Perth and produced by the award-winning team at Western Australian production company, Artemis Media (Ningaloo Nyinggulu, New Leash on Life, Don’t Stop the Music), Maggie is leading an ambitious, life changing, social experiment as she attempts to overhaul an aged care home by transforming meals, the dining experience and the surrounds. Working with the unsung heroes in aged care, the aim is to improve the health and joy of the residents.   

Over four months, Maggie and her team of experts will need to overcome challenging obstacles to deliver a nutritious and tasty new menu to the residents.  The dining room and garden areas will also be given a much-needed rejuvenation.

This will be Maggie’s most ambitious project to date.  If she’s able to pull it off, could it provide a roadmap for a new model of aged care?

Host Maggie Beer said, “What a privilege this is to work with a Home that is brave enough to show warts and all, and the path of continuous improvement that will be necessary to bring about real change.”

Screen Australia’s Head of Documentary Alex West said, “Maggie Beer’s Big Mission is poised to captivate audiences as it follows Maggie’s magnificent journey to revolutionise aged care through culinary innovation and reimagined spaces. This ambitious project not only showcases Maggie's culinary prowess and determination, but also raises important questions about the future of aged care in Australia. We are incredibly proud to support this ground-breaking documentary that envisions a more enriching, vibrant and compassionate chapter for our seniors.”

ABC Head of Factual Susie Jones said, “We are thrilled to have Maggie Beer spearhead such an important national conversation that effects all Australians. This series will surprise and delight ABC audiences, while bringing about real-world change.”

Artemis Media Executive Producer Celia Tait said, “We’re thrilled to be working with Maggie Beer again, whose skill, passion and dedication is legendary and whose mantra is ‘every mouthful counts’.”

“This is yet another groundbreaking series from Artemis Media who are fast establishing themselves as warriors for social change. Screenwest is proud to be supporting such important content and we look forward to seeing the impact it will no doubt have on aged care on a national and global scale,” said Rikki Lea Bestall, Screenwest CEO.

Maggie Beer’s Big Mission will air on ABC TV and ABC iview in 2024.

Production Credit: An Artemis Media production for the ABC. Major production investment from Screen Australia and the ABC in association with Screenwest and Lotterywest.  Series Director and Producer Laki Baker.  Senior Producer Phillipa Hutchison. Executive Producer Celia Tait. ABC Commissioning Editor Julie Hanna.  International Sales: ABC Commercial.

Tracey Taylor | [email protected] | (03) 8646 2313

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