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Five creative teams selected to participate in Audience Design workshop with Síle Culley

Screen Australia have announced the successful participants across five creative teams for the inaugural Audience Design Initiative, which involves a series of workshops with leading Audience Design Consultant Síle Culley, whose expertise has led to many projects securing millions of dollars in funding, international sales and festival selections.

Tracey Corbin-Matchett OAM (Bus Stop Films), Mitch Stanley (No Coincidence Media) and Brietta Hague (Causeway Films).

Created for mid-career producers and creative teams, these bespoke workshops have been designed by the agency to upskill practitioners’ understanding of audiences and improve their projects’ marketability in the globally competitive feature film marketplace.

Beginning on Thursday 30 May 2024, the workshops will focus on a series of specialised audience-based exercises, tools, discussion of themes, demographics and psychographics, and domestic market insights, leading to action points and strategic positioning for each of the projects.

The Audience Design Initiative participants are:

  • Kristina Ceyton and Brietta Hague (Causeway Films): Causeway is an award-winning Australian film production company helmed by Samantha Jennings and Kristina Ceyton, whose films include The Babadook, The Moogai, Of An Age and worldwide box office hit, Talk to Me, which is the highest grossing genre release from A24 to date. The initiative will assist narrative filmmaker and journalist Brietta Hague and producer Kristina Ceyton in Audience Design for upcoming project Uplift Kabul.
  • Tracey Corbin-Matchett OAM, Dianna La Grassa and Deanne Weir (Bus Stop Films): Bus Stop is a production company that uses filmmaking to raise the profile of people living with disabilities. CEO Tracey Corbin-Matchett OAM has executive produced over 50 short films and led many national projects seeking greater inclusion and diversity in the screen industry. COO and producer Dianna La Grassa has worked on creating inclusive films, including award-winners Groundhog Night, and What was it Like? and acclaimed films such as Rat Bag and Filters. Deanne Weir is a film producer, investor, and company director. Her recent projects include Run Rabbit Run, Blaze, Seriously Red and How to Please A Woman. The initiative will assist Bus Stop Films in Audience Design for upcoming project Boss Cat.
  • Mitch Stanley (No Coincidence Media): No Coincidence Media specialises in developing and showcasing Indigenous talent and stories. Mitch’s producing credits include Warwick Thornton’s documentary television series, The Beach and feature film The Moogai, which was selected for Sundance Film Festival for 2024. The initiative will assist No Coincidence Media in Audience Design for upcoming project Ruby Moonlight.
  • Kristian Moliere and Hannah Hilliard (Triptych Pictures): Triptych Pictures (The Babadook, Wake in Fright) is an Australian based film and television production company. Kristian has produced a number of feature films, television series and documentaries, including internationally acclaimed The Babadook. Hannah Hilliard is an AFTRS directing graduate and her short films have won several accolades including the prestigious Crystal Bear at the Berlin Film Festival. The initiative will assist Triptych Pictures in Audience Design for upcoming project Mimesis.
  • Adam Dolman (Monsoon Pictures): Monsoon Pictures was established by writer/producer Adam Dolman. Adam’s producer credits include the 2021 feature film I Met A Girl and the television series High Life. His writing credits include Lexi & Lottie and Home And Away. The initiative will assist Monsoon Pictures in Audience Design for its upcoming feature film The Golden Galah.