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REtail video sales

Share of DVD, Blu-ray and VHS retail sales value by type, 2000–2018

2008–2018 | 2000–2007 | 2000–2006

Next update April 2020

Movies remained the most popular type of video product in 2018, accounting for 60.4 per cent of total DVD and Blu-ray retail sales value, up from 53.2 per cent in 2017.

Live-action movie titles continue to dominate the Blu-ray format, which accounts for 19.0 per cent of total retail sales and 20.7 per cent of units sold in 2017.

GfK Marketing reduced the number of category types tracked in 2008. VHS sales are no longer reported here due to very low demand for the format (less than 1 per cent of total units sold in 2007). The emerging high-definition Blu-ray format was included for the first time in 2008, and accounted for around 2 per cent of total value and 1 per cent of units sold.

For archived data on sales of video product (DVD, Blu-ray and VHS) by units and value, 1998–2011, see In the archive > Retail video sales to 2011.

DVD and Blu-ray:

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DVD, 2000–2007

Share of DVD retail sales (% of value)

Share of DVD retail sales (% of value)
2000 2001 2002 2003 2004 2005 2006 2007
Movies 90.8% 84.5% 78.2% 70.1% 65.7% 57.8% 56.4% 56.2%
Animated 6.1% 8.3% 6.6% 5.7% 9.2% 6.4% 5.7% 6.3%
Live action 84.6% 76.2% 71.6% 64.4% 56.5% 51.5% 50.7% 49.9%
TV series 2.1% 7.0% 9.7% 13.2% 17.0% 23.2% 26.7% 27.7%
Animated 0.1% 0.5% 0.7% 1.0% 1.8% 1.9% 2.5% 1.9%
Live action 2.0% 6.5% 9.0% 12.2% 15.3% 21.3% 24.2% 25.7%
Children’s 0.3% 0.8% 1.3% 2.4% 3.7% 4.9% 4.5% 4.7%
Animated 0.2% 0.6% 0.8% 1.1% 1.9% 2.9% 2.8% 2.9%
Live action 0.1% 0.2% 0.5% 1.3% 1.8% 2.0% 1.7% 1.8%
Documentary 1.7% 1.2% 1.4% 1.3% 1.9% 2.5% 2.3% 2.3%
Music 4.5% 5.2% 7.5% 10.3% 9.0% 8.2% 6.5% 6.2%
Sport 0.3% 0.9% 1.2% 1.5% 1.7% 1.8% 1.8% 1.6%
Health & fitness 0.0% 0.0% 0.2% 0.4% 0.4% 0.5% 0.4% 0.3%
Adult 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% 0.1%
Anime 0.2% 0.4% 0.4% 0.7% 0.7% 0.9% 1.0% 0.8%
Other 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.3% 0.1%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of around 85 per cent of Australian retailers.

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VHS, 2000–2006

Share of VHS retail sales (% of value)
2000 2001 2002 2003 2004 2005 2006
Movies 55.3% 59.8% 61.6% 56.4% 54.1% 44.2% 57.3%
Animated 16.1% 21.7% 18.5% 16.8% 22.8% 18.3% 9.6%
Live action 39.2% 38.0% 43.2% 39.6% 31.3% 26.0% 47.6%
Children’s 17.5% 16.1% 16.6% 23.4% 27.9% 38.7% 30.3%
Animated 5.9% 6.4% 6.7% 9.5% 11.9% 16.3% 8.1%
Live action 11.5% 9.7% 9.9% 13.9% 16.0% 22.4% 22.2%
TV series 11.7% 11.7% 11.7% 9.9% 8.5% 9.1% 7.0%
Animated 0.9% 0.9% 0.6% 0.3% 0.1% 0.0% 0.0%
Live action 10.8% 10.8% 11.2% 9.6% 8.4% 9.1% 7.0%
Documentary 5.1% 5.1% 4.0% 3.4% 3.5% 3.3% 1.3%
Music 3.0% 2.5% 2.1% 1.4% 1.3% 1.1% 2.1%
Sport 4.4% 3.2% 2.0% 2.1% 1.3% 0.9% 0.7%
Health & fitness 2.6% 1.4% 1.9% 3.2% 3.1% 2.4% 0.9%
Adult 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%
Anime 0.2% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Other 0.2% 0.0% 0.0% 0.3% 0.3% 0.2% 0.1%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of around 85 per cent of Australian retailers.

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