Podcast – Updates on the Marketplace and Distribution Landscape
Screen Australia Marketplace Manager Rakel Tansley shares the latest marketplace intel and advice to get the best deals on your projects.
Rakel Tansley, Talk to Me
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Taking your project to market?
Then research is the key to a successful marketplace experience, says Screen Australia’s Marketplace Manager Rakel Tansley. Know the audience, find the right sales agent or distributor, and negotiate the best deal terms for the best possible chance of return on recoupment, Tansley advises - and "come and talk to us [the Marketplace team]".
In the latest episode of the Screen Australia podcast, Tansley walks us through the key findings of the most recent Post-Financing International distribution of projects between 2020–2023. Collated every three years, the data shows a continued interest globally in Australian content across film, television and kids’ content. And while budgets and the distribution landscape may have changed over that period, the most significant change for Tansley is the way distributors and sales agents are buying - it's all in the deal terms.
"We're seeing a much larger number of pre-sales coming in attached to finance plans, especially when comparing it to previous years, […] and we're also seeing sales agents not necessarily contributing into the finance plan." Tansley says. So, knowing your audience and researching the market is key.
Throughout the episode, Tansley breaks down the key terms of finance plans and the market, and explains the role of the Marketplace team in supporting Australian producers navigate domestic and global deals, as well as the resources publicly available on the Screen Australia website. She also talks to the current trend of rights, how to make IP and secondary rights work for you, the hidden costs to watch out for when building a finance plan, and shares the top five key territories and regions buying Australian film and television, both in terms of volume of sales and highest spendings.
"There's still a really insatiable appetite for Australian content," Tansley reveals. "It's really important that our producers have that global lens when they're creating content, […] because we have a much wider audience and our stories travel exceptionally well."
To contact Marketplace, email [email protected] or find out more about the resources and research available through Marketplace here.
Further Reading and Resources
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