Foreword from the CEO
Australian TV drama has a tremendous capacity to connect us and represent us by bringing distinctive local stories into our homes. Australian audiences are diverse, the Australian community is diverse, and it is important that our screen stories reflect this diversity.
Screen stories that authentically reflect us and our place in the world are important for helping to grow our cultural identity and because all Australians have the right to be included in the stories we tell about ourselves. They also make commercial sense, because stories and characters that resonate and connect with audiences are more likely to succeed, both here in Australia and on a world stage.
Unprecedented access to global content options is leading to fragmented audiences and competition for viewers. Audiences and distribution models have changed dramatically, and those who do not adapt with the changing landscape will be left behind. But with change comes the opportunity to connect with new audiences and ideas.
Part of Screen Australia’s remit is to provide the sector, policy makers and the broader community with data and information about how the Australian screen industry is performing. As with the Drama Report, Screen Currency and the first Seeing Ourselves, this report, Seeing Ourselves 2, is intended to provide an objective overview, some specific insights and data evidencing what we are seeing on our screens.
There is a strong desire in the industry to craft increasingly nuanced and sophisticated Australian stories dealing with the diversity of our communities and the sometimes challenging conversations that arise from genuine introspection. It is important that industry, communities and storytellers are provided with data and evidence to support their work and the positive changes that will flow from a diverse slate of content.
I am proud to share Seeing Ourselves 2, the second report in our landmark research series about diversity in Australian TV drama, building on our 2016 study.
Part 1 of this report presents quantitative data about the diversity of main characters in drama titles broadcast between 2016 and 2021, across several diversity dimensions. This includes, for the first time, examination of age, location and intersectionality, and a deeper dive into cultural background. It is pleasing to see substantial improvements in many areas since our 2016 study, including levels of First Nations representation going from strength to strength.
However, the overall results indicate that the pace of change remains slow – there is still a long way to go to reach full representation of Australia’s diverse communities. In particular, disability representation remains critically low. This highlights the need for targeted, focused effort in this area from industry, as we have seen successfully employed for First Nations screen representation over the past three decades.
Part 2 of this report dives beneath the numbers and behind the scenes. It draws on consultations and interviews to examine the factors that are limiting change as well as opportunities to improve representation both in front of and behind the camera. These qualitative findings are based on the voices and experiences of a broad range of industry stakeholders, decision makers and creatives, with a particular focus on the perspectives of historically under‑represented screen practitioners.
Collectively, the views of our interviewees provide useful insights to support our industry in navigating what are increasingly nuanced, varied and complex conversations around improving diversity, equity and inclusion. These vexed issues can be seen at all stages of storytelling – from content development and commissioning, through to casting, production and promotion. I encourage the sector to consider the challenges and opportunities set out in this report, and to collaborate on ways of building a stronger and more diverse screen industry that produces more fresh and engaging stories.
In Part 3 of this report, we place our findings in an international context through a scan of related research and activity from our peers in the US, UK, Canada and New Zealand screen industries. While our on‑screen results compare favourably with some of our peers on several metrics – such as our strong First Nations and women’s on‑screen representation – other jurisdictions are ahead of the game in terms of taking action and implementing whole‑of‑sector strategies. We can learn from these countries as we look at ways to pick up the pace of change in our local industry.
Tools and resources are also important to support change, and Part 4 of this report presents a range of these. We found that many tools and resources already exist that can be used by the industry to continue to become more inclusive in our day‑to‑day work. I urge everyone in the Australian screen industry to make use of this wealth of information, as well as the insights in this report.
Since the first Seeing Ourselves report in 2016, Screen Australia has launched a number of initiatives aimed at diversifying our industry and screen stories and supporting practitioners from under‑represented groups.
These include the:
- Writers’ Journey lab in partnership with Netflix and Australians in Film (AiF), where early‑career writers attend an intensive Netflix writing workshop to improve episodic writing skills across various genres.
- Untapped initiative in partnership with AiF, where undiscovered and historically excluded writers and directors gain professional development with masterclasses from award‑winning international filmmakers and mentorships from leading practitioners.
- Digital Originals initiative with SBS and NITV where up to ten teams of screen creatives from currently under‑represented groups develop and pitch a project that aligns to the SBS Charter and SBS On Demand platform.
- Developing the Developer workshops where practitioners from diverse backgrounds enhance their story development skills, and build a development toolkit across platforms and genres in an intensive workshop environment.
- Talent Camps with AFTRS where just under 100 emerging screen creatives are supported to intensively work on story development, provided mentorship and receive the chance for their production to be funded for development.
I welcome too, the Australian Government’s release of the National Cultural Policy, Revive.1 The policy affirms the need for storytelling that authentically reflects Australia’s people, and the vital role of Australian stories in building national identity, social unity and economic success. It also seeks to increase diversity and improve access and workplace safety in our creative industries.
There has been significant and positive engagement from the screen industry in the development of this report. I sincerely thank all those who have contributed, including those who participated in consultations and interviews, who shared their insights and experiences so generously.
There is much goodwill in this industry, and a genuine willingness to address issues like representation, workplace cultural safety, and authentic storytelling and content partnerships. Seeing Ourselves 2 is a resource that can guide our decision making, inform and empower us, and help monitor the effects of our collective efforts. It indicates where there has been progress in TV drama, and it illuminates where further attention is needed to build on this momentum, and to continue to improve sector diversity and inclusion.
While much work has been done, more lies ahead to ensure we have an industry in which everyone can participate and thrive, and all Australians can see themselves represented. Collaboration will be essential to bringing about transformative change, equity and full representation in the Australian screen industry.
Graeme Mason
CEO Screen Australia