For the complete conference program and other updates visit the official MIPCOM website.

MIPCOM

France | Television
 

MIPCOM is a global market for entertainment content across all platforms, held every October at the Palais des Festivals, Cannes, France.

Background

It is the biggest television market of the year attracting around 12,000 participants from 110 countries. The event gathers the world’s most influential industry players for four jam packed days of meetings, screenings, and an extensive conference programmed to respond to industry developments and directions.

Most potential buyers are actively working the market as sellers, so their time is limited and focussed on established relationships and high turnover content suppliers. It is most suited to experienced producers with internationally known credits and well-developed slates. Even so, MIPCOM is a very efficient way to start to build relationships with potential international partners and gather the latest industry trends and insights. Emerging practitioners can soak up a lot of experience and professional development if expectations are realistic of what can be achieved in such a high-powered and competitive environment.

Over the weekend leading into MIPCOM, MIPJUNIOR takes place and attracts the world’s leading kids commissioners and creators. It also hosts MIPJUNIOR Pitch.

For more info on MIPCOM please go to the official MIPCOM website.

Attendee tips

• "Start setting up your meetings six weeks beforehand and when possible distribute materials at least four weeks prior to the market. Hopefully your meeting will read the material and is educated on the project. Avoid the temptation to book dozens of meetings for the sake of filling your day. Leave some time for opportunities that arise during the meetings."
• "Research the market beforehand to identify what groups you’re targeting are likely to be looking for, so you are going in with a relevant project."
• "Know your verbal pitch by heart."
• "Succinct, easy-to-digest marketing materials are a must. Full treatments are generally not a good idea, at least for the first and introductory meetings. Plus you don’t want to be hauling around heavy bags of paper."
• "Arrive earlier than the day before the market starts to orientate yourself."